Tuesday, August 23, 2005
Sweaty Wristwatch

According to Mumbai Mirror -

Nike has come out with a new accessory a 'Nike Cuff Wristband Watch'. Basically its a combination of a sweat absorbing cotton wristband and a digital watch, therefore it serves up as a multipurpose item. The best feature of this unique watch is that it is washing machine resistant. So when it gets all dirty and smelly, you can simply toss it in your washing machine.

Pretty cool and innovative thinking from Nike. Well talking about Wristbands, I have come to believe that MEDIA does play an important role in Consumer buying pattern. I mean i had always heard/read about it but never saw or experienced it myself. Here the media I am talking about is 'BOLLYWOOD MOVIES'.

Recently with the release of movie 'BUNTY AUR BUBLI' starring Abhishek Bachan and Rani Mukherji, the sale of our sports
wristbands has nearly DOUBLED in the Local Sports Market. The increase in sale was influenced by Abhishek sporting a wristband thru out the movie.



I may presumptuous about the whole thing but there is another reason which clearly backs my thinking. A week ago, there was a college festival going on in Mumbai and my
company was one of the sponsors for their sports event. The person in-charge made a special request asking us to give them 10 Dozens of wristbands which would be distributed for free among the college audience. The reason for this request was that wristbands have become the new fashion statement for college students.

The craze seems to be catching on to other movies also, just two days back we got an order for 5000 pcs of wristbands for a soon to be released movie (with the movies name to be embroidered on them). It will be used for promotional means
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posted at 8/23/2005 11:45:00 AM | comments (7) | permalink

7 comments:

  1. This is SO true.

    My tailor in Madras tells me she is being asked to do several replicas of "Bunty aur Babli" outfits every week.
     — Blogger Olinda, at 8/24/2005 06:10:00 AM 

  2. Rani Mukherji's kurta in the movie have become to new fashion fad even in Mumbai.

    As for sports wristbands..i saw trailor of 'Salam Namaste' and you ccan see the Saif Ali Khan is also sporting a wristband.
     — Blogger Sakshi, at 8/24/2005 11:41:00 AM 

  3. I can just picture Govinda muttering to himself "Hai Bhagwan, and nobody was copying my fashions when I was in my fillum prime!"
     — Blogger Olinda, at 8/24/2005 07:51:00 PM 

  4. Lets not even go there...man his dressing sense really sucked. It amazing..that no movie director or producers confronted him about it.

    BTW...Govinda lives in my society. Seen him many times walking/running/cycling with his bodyguards following him around. He is very fat...seen him workout on threadmill aswell. Dont think anything wrong..its just that he has a huge window in his GYM ROOM..which he alwaz leaves open, so if you are walking on the road you are bound to notice him.
     — Blogger Sakshi, at 8/24/2005 08:04:00 PM 

  5. Oh......my.......Gawd.

    Girl, on my next trip to Bombay, you gotta take me. I have had a huge crush on him for years!

    I know, I know, the clothes were hideous, and the movies had no good stories whatsoever and the "acting" was over the top, but I loved to watch him dance; he made it look like he was having so much fun.
     — Blogger Olinda, at 8/24/2005 09:57:00 PM 

  6. No worries yaar...you are most welcome. You can also meet Vivek Oberoi and Ashwariya Rai (if they both are still together)...he also lives in my society.

    Plus we have Manmohan Shetty here too...he is guy who got IMAX to Mumbai.

    Ya ya..i know its all filmy...but one cant choose their neighbhours. Talking of which, the bunglow next to ours is on sale..and the rumour is that Akshay Kumar is thinking of purchasing it.

    PS: My sis was also a huge fan of Govinda..till he turned to politics.
     — Blogger Sakshi, at 8/24/2005 11:28:00 PM 

  7. Am speed-dialling my travel agent right now...
     — Blogger Olinda, at 8/25/2005 09:18:00 PM 

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